SNAPCHAT ADS

Reach new audiences with Snapchat Ads that feel natural in the feed

Snapchat reaches mobile-oriented audiences through short, vertical ads. I build a structured setup where tracking, campaign structure and creative testing work together.

The channel is activated when audience, product and content make Snapchat a natural supplement to the other channels.

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  • Snapchat Ads logoSnapchat Ads
  • E-commerce
  • Paid Social
Trustpilot 4,5 ud af 5 stjerner 4,5/5 "Excellent" on Trustpilot · 14 reviews
Snapchat Agency Partner Snapchat Agency PartnerPartner status with access to Snapchat partner resources and ad formats.Official Snapchat partner status
Why Snapchat Ads

Why Snapchat Ads?

Snapchat is a mobile-first platform where people communicate, discover content and interact through short visual formats. For the right brands the platform can open access to audiences that are not necessarily reached as effectively through other ad channels.

Mobile-first user behaviour

Snapchat is built for vertical content and fast interactions on mobile.

New audiences

The platform can supplement Meta Ads and TikTok Ads by reaching users with different channel behaviour.

Visual ad formats

Products can be presented through video, catalogues, story formats and short demonstrations.

Channel diversification

Snapchat can reduce the dependency on a single paid social platform and create new learning opportunities.

Channel assessment

A strong channel — when the audience and the content format fit

Snapchat can be relevant when:

  • A meaningful part of the audience uses Snapchat.
  • The product can be shown visually.
  • The brand can produce vertical content.
  • There is a stable website and tracking foundation.
  • The brand already works with Meta Ads or other channels.
  • There is budget for genuine testing.
  • There is room for ongoing creative variation.
  • The brand wants to reach new segments.
  • The product fits fashion, beauty or lifestyle categories.
  • There is a catalogue of visual products.

Snapchat is not necessarily the first priority when:

  • The audience rarely uses the platform.
  • Vertical video content cannot be produced.
  • The webshop does not convert stably yet.
  • Tracking is missing.
  • The budget is too limited for learning.
  • The brand only has static, horizontal assets.
  • Results are expected from a single ad.
  • Other core channels are not structured correctly yet.

Snapchat is selected based on the audience, content opportunities, budget and the existing channel setup — not because the platform needs to be part of every strategy.

Creative logic

Snapchat requires content developed for mobile

Ads cannot necessarily be moved directly from Meta Ads to Snapchat without adaptation. The platform has its own pace, format and user behaviour.

Traditional ads

  • Long introduction.
  • Logo before product.
  • Horizontal video format.
  • Polished commercial.
  • Long explanation.
  • Small text.
  • Slow pacing.
  • The same creative for a long time.
Often too slow or too advert-like

Native Snapchat content

  • Vertical 9:16 format.
  • Product or person right away.
  • Fast hook.
  • Clear subtitles.
  • Short explanation.
  • Natural language.
  • Movement.
  • Clear CTA.
  • Several creative variations.
  • Mobile-first design.
Adapted to how people use the platform
Content strategy

I plan the strategy and the tests — production is agreed separately

I help analyse and plan the content that should be developed for Snapchat Ads. That includes hooks, messages, formats, creative briefs, test plans and recommendations for new variations based on campaign data.

I do not necessarily handle the practical filming or editing of all content myself. Production can be carried out by your own team, creators or external content partners.

Note

External content production, UGC, creator fees and professional photo and video production are separate services and are not automatically included in the ad management.

Your own team

I deliver briefs, direction and the test plan. You produce the material in-house.

Creators and UGC platforms

I can help define the need and create contact with relevant platforms or creators.

Content agencies

For larger productions we can work with external partners on product video, lifestyle, UGC or professional production.

Ad formats

Ad formats for different objectives and parts of the customer journey

Single Image or Video Ads

Short vertical ads with one clear message, product or offer.

Story Ads

A collection of ads the user can actively open and move through.

Collection Ads

Combines a primary creative with clickable product tiles and is relevant for visual product catalogues.

Dynamic Ads

Product ads generated from the catalogue and user behaviour, where setup and market support it.

Commercials

Longer video formats in selected placements, when the format fits the objective and the market.

AR Lenses and Filters

Interactive formats that can be used in specific branding or campaign programmes.

Retargeting

Ads for users who have previously visited the webshop, seen content or interacted with the brand.

Prospecting

Campaigns for new audiences based on interests, behaviour, demographics and algorithmic signals.

Note

Not all ad formats are relevant for all brands, budgets or markets. The format is chosen based on the objective, the content library and the overall strategy.

Our approach

Three areas that decide whether Snapchat works

01

Tracking and data

Before campaigns are scaled we make sure the data foundation and the connection between Snapchat and the webshop are usable.

Methods
  • Snap Pixel
  • Conversions API
  • Event mapping
  • Consent
  • Product catalogue
  • Feed review
  • UTM structure
  • Data quality
02

Campaign structure

Campaigns are organised around audiences, products, markets, data and the part of the customer journey that needs support.

Methods
  • Prospecting
  • Retargeting
  • Lookalike audiences
  • Budget allocation
  • Placements
  • Campaign objectives
  • Product groups
  • Testing structure
03

Creative strategy

Content is tested and analysed systematically so new ads build on the learnings from earlier tests.

Methods
  • Creative briefs
  • Hook tests
  • Message tests
  • Format tests
  • Content matrix
  • Creative analysis
  • Iteration
  • Fatigue monitoring
Process

How a Snapchat Ads collaboration runs

A structured process from honest channel assessment to controlled scaling — so the channel is only expanded when the signals support it.

01

Analysis and channel assessment

We assess whether Snapchat fits the audience, products, markets and content capacity of the brand.

  • Audience
  • Age distribution
  • Markets
  • Products
  • Competitors
  • Content library
  • Webshop
  • Channel potential
02

Tracking and technical setup

We set up or review the connection between Snapchat and the webshop.

  • Snap Pixel
  • Conversions API
  • Events
  • Consent
  • Product catalogue
  • Feed
  • UTMs
  • Quality assurance
03

Strategy and content plan

We build a concrete plan for campaigns, audiences, products and the creatives to be tested.

  • Campaign architecture
  • Customer journey
  • Hooks
  • Messages
  • Creative briefs
  • Audiences
  • Budget
  • KPIs
04

Activation and testing

Campaigns are launched with a controlled test structure so we can identify the strongest combinations of audience, format, product and message.

  • Prospecting
  • Retargeting
  • Collection Ads
  • Video Ads
  • Hook tests
  • Audience tests
  • Landing pages
  • Budget tests
05

Analysis and iteration

We analyse campaign data and creatives and use the learnings to plan the next round of ads.

  • Reach
  • Video completion
  • Swipe-ups
  • Click-through
  • Add to cart
  • Conversions
  • Creative fatigue
  • New variations
06

Scaling

When campaigns and creatives show stable positive signals, the effort is expanded gradually.

  • Higher budget
  • New creatives
  • New audiences
  • New products
  • New ad formats
  • New markets
  • Larger catalogue
  • More content
Creative loop

From ad performance to the next creative

01Hypothesis
02Brief
03Production
04Launch
05Data
06Analysis
07New iteration

Snapchat requires ongoing creative variation. Campaign data is therefore not only used to adjust budgets and audiences, but also to decide which content should be produced next.

  • High view rate but few swipe-ups → the message or CTA needs strengthening.
  • Many swipe-ups but few purchases → the landing page or offer needs review.
  • One hook performs → develop more versions of the same angle.
  • One product performs → develop more ads around that product.
  • Performance drops over time → creative fatigue can be the cause.
  • An audience responds well → test more messages for the same segment.
Targeting

Targeting built on both data and user behaviour

Demographics and geography

Age, gender, location and language, where relevant.

Interests and behaviour

Audiences based on the platform’s signals and user behaviour.

Custom Audiences

Existing customers, website visitors or other first-party data, when the consent basis is in place.

Lookalike Audiences

Audiences based on shared traits with existing customers or converting users.

Retargeting

Users who have visited the webshop, interacted with content or shown interest.

Broad targeting

When the account has enough signals, broader targeting can give the algorithm more room to find relevant users.

Note

Targeting is not chosen from one fixed recipe. The structure is adapted to data, market, budget, products and the maturity of the campaigns.

Tracking & measurement

A usable data foundation before larger scaling

Snapchat should not be evaluated on the platform dashboard alone. Campaign data is compared with webshop data, tracking and the overall customer journey.

What we set up and review

  • Snap Pixel
  • Conversions API
  • Browser and server data
  • Event mapping
  • Consent
  • UTM parameters
  • Product catalogue
  • Webshop data
  • Platform attribution
  • Assisted conversions
  • Interaction with Meta Ads and Google Ads
  • Interaction with email marketing

Profit measurement later on

Later in a collaboration, profit measurement via ProfitMetrics can be brought in when the data foundation and volume make it relevant. In the beginning the focus is a stable setup, credible signals and positive development in revenue and performance.

Collaboration model

A fixed rhythm — week by week, month by month.

Weekly

Operational

  • Performance review
  • Budget management
  • Creative analysis
  • New tests
  • Creative fatigue
  • Fast sparring
Monthly

Strategic

  • Reporting
  • Performance review
  • Plan for next month
  • Budget allocation
  • Creative roadmap
  • New opportunities
Quarterly

Development

  • Long-term Snapchat strategy
  • New content formats
  • New creators
  • New products
  • New markets
  • Larger growth initiatives

Ongoing communication primarily takes place in Slack, allowing questions, feedback and new opportunities to be handled quickly.

Selected results

Results from relevant growth collaborations

Dashboard der viser vækst efter nyt kanal-fokus

New channel focus drove growth

More traffic · more orders · higher revenue

The original strategy was heavily focused on ready-to-buy customers. After analysing the customer journey we shifted weight towards channels that create demand earlier — same budget, different channel split.

Dashboard der viser international ekspansion med 30 procent vækst

International expansion with +30% growth

DKK 1,157,477 in revenue · +30%

The focus was not only more traffic, but building a scalable structure across markets. Already in the first period revenue grew 30% while orders grew 46%.

Dashboard der viser vækst i sessions, omsætning og ordrer uden højere budget

A clear action plan drove growth without a higher budget

Sessions +49% · revenue +71% · orders +31%

A structured action plan for channels, content and prioritisation created growth without raising the total ad budget.

Note

The cases show results from broader marketing and growth collaborations and were not necessarily created through Snapchat Ads alone.

See all results →
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Reviews

What clients say about working with us.

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FAQ

Frequently asked questions about Snapchat Ads

Snapchat Ads is paid advertising in vertical, mobile-first formats that can be used for awareness, traffic, product advertising, retargeting and conversions.

Snapchat can be relevant for visual e-commerce brands with a mobile-oriented audience and the ability to produce vertical content on an ongoing basis.

The platform has a strong position among younger users, but the audience is broader than teenagers alone. The actual relevance should always be assessed from the brand’s customer data and markets.

I help with creative strategy, briefs, hooks, formats, test plan and analysis. The practical production can be handled by your own team, creators or external content partners as a separate service.

Some content can be adapted, but Snapchat usually requires a vertical format, faster messages, clearer mobile text and a simpler narrative.

Snapchat offers Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials and selected AR formats, among others. Availability can vary by market and setup.

Collection Ads combine a primary creative with clickable product tiles and can be relevant for webshops with a visual product catalogue.

Yes. Snapchat can be used to reach website visitors, previous customers and users who have interacted with ads, when the audiences are large enough and the consent basis is in place.

There is no single fixed number. The need depends on budget, audience and how quickly the creatives lose performance. There should be room for ongoing variation and new tests.

Measurement can include the Snap Pixel, Conversions API, UTM parameters, webshop data and comparison with the overall customer journey. The platform’s own numbers should not stand alone.

It depends on audience, budget, tracking, products, market and the quality of the creatives. Time and budget must be set aside for genuine testing.

Yes. But audience, content, language and messages should be adapted to each market.

No. Snapchat is only activated when the platform fits the audience, the product, the content capacity and the overall strategy.

A well-functioning website, a relevant audience, appropriate tracking, budget for testing and the ability to produce mobile-first content.

Could Snapchat become your next growth channel?

Book a free strategy call and get a concrete assessment of whether Snapchat fits your audience, products, content capacity and current marketing setup.

Book a free strategy call