The store must convert
Conversion rate sets the ceiling for what you can pay per visitor. If mobile experience, product pages or checkout leak customers, every added krone in media buys less growth than it should.
Answer a series of short questions and get a concrete assessment of your store, tracking and marketing. You receive a total score plus a prioritised plan of the areas that should be improved before you raise the budget.
More ad budget does not automatically create more growth. When spend increases, traffic moves further away from your best buyers — and conversion rate, tracking and marketing structure have to keep up. A weak foundation makes extra traffic expensive.
A scalable store can absorb more traffic without losing control of profitability. That is exactly what this scorecard measures.
Conversion rate sets the ceiling for what you can pay per visitor. If mobile experience, product pages or checkout leak customers, every added krone in media buys less growth than it should.
Bidding algorithms optimise on the data you send them. Missing events, weak attribution and inconsistent UTMs mean the platforms — and you — steer by numbers that don't match the bank account.
Consolidated accounts, clear campaign roles and a steady creative pipeline are what allow budget to rise without performance collapsing. Structure is what turns extra spend into stable growth.
A short, structured assessment of whether your store, your data foundation and your advertising are robust enough to handle a larger budget. You get a total score, category scores and a prioritised action plan.
Around 2–3 minutes. The test consists of up to 12 questions across four areas.
Yes. It is free, requires no login, and you can see your entire result without giving any contact details.
No. Both advertising categories are optional. If you skip a channel, your score is calculated purely from the categories you did answer.
Each answer gives between 0 and 4 points. Points are normalised into a category score from 0 to 100 and then weighted: store 30%, tracking 30%, Google Ads 20% and Meta Ads 20%. If an advertising category is skipped, its weight is distributed proportionally across the active categories.
Your answers stay in your own browser unless you voluntarily submit the form to receive the result by email. Shared links contain only anonymous answer indexes and no personal data.
No. It gives a fast and honest overview of the most common bottlenecks. A real audit requires access to data, accounts and tracking.
Start with the first item in your action plan. If you want sparring, book a free strategy call and we'll walk through your result together.