Capture customers with high purchase intent
Google Ads reaches people exactly when they are searching for your products or services.
Google Ads
Google Ads that creates steady growth
We help businesses attract more relevant customers through Google Ads.
Our focus is to create a steady flow of leads and revenue through intelligent campaign structures, continuous optimisation and close collaboration.
We build a setup that can evolve together with your business.
- Search
- Shopping
- Performance Max
- Display
- YouTube
4,5/5
Certified Google PartnerDemonstrated Google Ads expertise with access to Google partner resources.Search & Shopping certified
Why Google Ads?
The channel where the demand already exists.
Google Ads is rarely the cheapest place to start — but it is often the most predictable. Here you meet customers who are already looking for what you sell.
Be visible when it matters
Show your ads at the top of the search results when potential customers are looking for solutions.
Scale when you are ready
We start by building a stable base and only scale once the data shows what works.
Data-driven optimisation
Every decision is based on data, testing and performance — not gut feeling.
Our approach
Three disciplines working together.
We work in phases, but never in isolation. Structure, ads and data belong together — and it is the interplay that creates steady growth.
01
Strategy & Setup
We build a solid foundation.
Methods
- Campaign structure
- Keyword research
- Tracking
- Conversion setup
- Audience signals
02
Ads & Optimisation
We test continuously.
Methods
- Responsive Search Ads
- Ad testing
- Negative keywords
- Landing page sparring
- Bidding strategies
03
Data & Development
We analyse performance and develop the account month after month.
Methods
- Performance reporting
- Budget optimisation
- Scaling
- New campaigns
- Later profit tracking via ProfitMetrics
Profit measurement
Stable growth first. A sharper focus on profit next.
The initial focus is to create a stable Google Ads setup, a reliable data foundation and positive revenue development. Once sufficient volume and data quality are in place, ProfitMetrics can be used to incorporate contribution margin and actual profit more actively in the optimisation.
JLDigital is a ProfitMetrics Certified Agency Partner.
The process
Five steps from research to scaling.
A transparent process where you always know what is happening — and why.
01
Research
- Understand the business
- Market analysis
- Competitor analysis
- Keyword research
02
Setup
- Campaign structure
- Tracking
- Conversions
- Ads
03
Launch
- Campaigns go live
- Continuous monitoring
- First optimisations
- Budget adjustment
04
Optimisation
- Analysis
- A/B tests
- Keywords
- Bidding strategies
- Ads
05
Scaling
- More campaigns
- More products
- More markets
- More volume
- Later profit optimisation via ProfitMetrics
Collaboration model
A steady rhythm — week by week, month by month.
Operational
- Performance review
- Budget management
- New tests
- Fast sparring
Strategic
- Reporting
- Plan for next month
- Performance review
- New opportunities
Development
- Long-term strategy
- Scaling
- New initiatives
- Focus areas
Ongoing communication primarily takes place in Slack, allowing questions, feedback and new opportunities to be handled quickly.
Selected results
Results from Google Ads collaborations
Stable Google Ads performance from scratch
≈ DKK 61,000 / month · ROAS 5.83 · DKK 145 CPA
The webshop needed Google Ads and a concrete action plan. We restructured the setup, built a strategy and optimised performance.
From ROAS 0.4 → 3.23
Same budget · far better setup
The client came to us after several agencies without proper tracking or structure. We implemented server-side tracking, a new campaign structure and better data flow — ROAS went from 0.4 → 3.23 in one month.
Less traffic. Far better quality.
+49% revenue · +42% orders · +81% CR
Mid-sized webshop where the focus was Google Ads and the quality of the traffic. We optimised setup, structure, search traffic and intent — even though traffic fell by 17%. The result was a markedly higher conversion rate, more orders and higher revenue.
Certifications
Documented Google Ads expertise
JLDigital is a Google Partner and certified in both Google Ads Search and Shopping Ads. It documents expertise in campaign structure, product feeds, advertising and ongoing optimisation.
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Google Partner
Documented partner status and access to Google's partner resources.
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Google Ads Search Certified
Certified competence in structuring, running and optimising search campaigns.
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Google Shopping Ads Certified
Certified competence in Shopping campaigns, product feeds and product-based advertising.
4,5 / 5Excellent on Trustpilot
Reviews
What clients say about working with us.
FAQ
Frequently asked questions about Google Ads
I primarily work with Search, Shopping and Performance Max, supported by remarketing. Video can be added when it is relevant for the brand, the market and the budget. The mix is decided from search demand, product range and objectives.
No. It depends on the search demand for the products, and on margin, competition, the website and the budget. The channel is only recommended when the conditions are relevant — otherwise other channels are a better starting point.
Yes. The collaboration typically starts with an audit: tracking review, campaign structure, search terms, product feed, budget allocation and historical data. That creates the basis for a prioritised plan.
Yes. I work with feed quality, product data, titles, categorisation, Merchant Center and rejections or errors. Advanced feed development can require an external specialist, and that is stated openly when relevant.
Yes — when tracking, feed, data, creatives and campaign goals are sufficient. Performance Max relies heavily on input quality, so the foundation is put in place before the campaign type is used broadly.
Through Google Ads data, GA4, webshop data, conversion tracking, UTM tagging and order data. Later, ProfitMetrics can be added when it makes sense for the business.
When there is sufficient volume, the data is stable and product economics can be included. The first focus is always a stable setup and positive revenue development.
It depends on data, budget, market, competition and the starting point. Learning and optimisation take time, and no guarantees are given for specific results within a specific period.
There is no fixed minimum that fits everyone. The budget needs to be large enough to generate meaningful data, and the level is assessed from market, products and objectives.
Yes. Conversions, enhanced conversions, GA4, Tag Manager and server-side tracking when relevant. For larger technical needs, specialists can be involved.
Yes. Each market is assessed separately in terms of language, feeds, currency, competition, logistics and local demand before it is opened.
Weekly optimisation, monthly review and quarterly development. The primary dialogue takes place in Slack, with email used secondarily for materials and documentation.
Ready to get more out of Google Ads?
Book a free strategy call and get concrete recommendations on how your Google Ads account can create more customers and steadier growth.
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