Performance marketing, tracking and e-commerce guides
In-depth guides for people who want a clearer picture of paid advertising, measurement and e-commerce economics. Every guide comes out of real account work and includes frameworks, calculators and interactive explainers you can use straight away.
5 guides
- Meta Ads
Meta Ads learning phase
How the learning phase works, what the 50-event guideline means and which edits can restart learning.
- Meta Ads
Meta Andromeda
What Meta's retrieval system means for campaign structure, creative strategy and automation.
- Tracking & data
Meta Pixel vs. Conversions API
How browser and server events differ, plus event matching, deduplication and when you need both.
- Tracking & data
Meta Conversions API (CAPI)
Event structure, event_id, deduplication, Event Match Quality, data freshness and post-launch QA.
- Tracking & data
Server-side vs. browser-side tracking
How conversion data reaches Meta and Google — and how profit signals can improve measurement.
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