It started with curiosity — not a business plan
I did not start out spending other people's ad budgets. I started completely on my own. It was around my high school years that I was properly introduced to the world of business — and marketing grabbed me and did not let go.
I spent most of my time learning: before school, after school and — if I am honest — a fair share of the hours in between. Around the same time I landed my very first client: a car wash business.
That job gave me marketing experience, but just as much an understanding of business itself. It became clear early on that paid media is not about knowing your way around Ads Manager. The advertising has to fit the business, the product, the economics, the audience and the brand.
After that first client I kept learning and kept working with new businesses. Every company became a chance to understand a new market, sharpen my skills, build stronger relationships — and create better cases.
The question has been the same the whole way: what does this specific business actually need in order to grow? Not: which standard campaign can I copy over?
Understand the business before you try to scale the marketing.
